The increase of market share and widening of product portfolio has led to a vast growth of VMI Group over recent years. To ensure a strong and dedicated focus on serving our customer’s needs, VMI has expanded the global management board with a CCO. The responsibility for the global sales force of VMI, currently spread over entities in nine countries, will be transferred from Harm Voortman, CEO, to the newly appointed CCO, Mike Norman, who started in this new role on October 1.  

Mike Norman is well known in the tire industry as he has been active for VMI’s customers for almost 20 years. He spent the last decade as sales director for Asia, where VMI has seen a remarkable growth not only in the Chinese market, but also in Korea, Japan and other Asian countries. 

Voortman says: “We are excited to have Mike Norman in the board and we are confident that this will allow us to continue to assure our customers’ continued success.”